International Design

I want my final piece to be based around the style of the International Style which uses the principle of “form follows function” with minimal style and structured layout. It was looked highly upon in the 1920’s by graphic designers from Russia to Netherlands but didn’t become famous until 1950’s in which artists all around the world started using it, hence the name “international style”. This implies that the style can be comprehended and replicated within every culture and gives it a diverse audience for which the style can be used in. Its aesthetic is mostly minimal elements of style instead of high-detailed illustrations, its favors simplicity over detail. This aspect of design is important to me as I feel some designers get lost in the details of a design, instead of the function that design needs to reveal. I believe that a design needs to stand on its own and still be comprehended by the audience. For example, an icon can be identified without the need of a website banner.

“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.”

Antoine de Saint-Exupéry



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